How I work
Every project starts with understanding.
Good design isn't only about aesthetics. It's about understanding the problem, the audience and the message before creating visual solutions.
Inteligência Ltda Podcast
For five years, I worked with Inteligência Ltda., producing YouTube highlight videos and thumbnail designs. While the video editing itself followed a straightforward format, much of the creative work focused on writing thumbnail copy that aligned with each episode and captured attention. I also managed the channel's publishing workflow, including metadata, tags and content organization. The projects were produced primarily using Adobe Premiere Pro and Adobe Photoshop.
YouTube Thumbnail Design
Alongside video production, I have created thumbnail designs for YouTube channels across different topics. The work primarily involved digital compositing in Adobe Photoshop, bringing together multiple visual elements, typography and image editing to produce cohesive, content-driven compositions.
Short-Form Video Editing
I have edited short-form videos for platforms including Instagram, TikTok and YouTube Shorts. The work combined editing, subtitles, motion graphics and visual refinements adapted to each platform's format. Alongside the production process, I considered audience behavior and platform dynamics to determine the most effective structure, pacing and presentation for each video.
Social Media Management
I have managed Instagram profiles through the creation of visual content, post layouts and carousel designs aligned with each brand's identity. The work also included content planning, audience analysis and the development of publishing strategies based on platform performance and engagement.
